Named by GQ magazine as one of the 7 best grooming products of the year. Define + Finish styling cream is the ultimate balance of plant based vitamins, minerals and nutrients blended with the new generation of scientific formulas for flexible control on all hair types.

• Enhances and defines all types of curls, waves and natural movement for a lived in texture • Laboratory created molecules target split ends and give separation and flexible hold without any residue • A blend of omega rich plant oils moisturise and soothe both the hair and scalp • Scientific polymers help protect the cuticle against heat damage from thermal styling tools, accelerate blow drying time and reduce static. • Powerful natural anti-oxidants blended with broadband filters help to strengthen and protect hair from colour fade, UV and other environmental damage

1. Squeeze a small amount into the hands and evenly distribute throughout your hair 2. Use on damp hair as a styling product to enhance your natural movement or on dry hair as a finishing cream for separation and light hold 3. Apply more product depending on your desired level of hold and shine. Suitable for all hair types.

LØRE TIP Take your product, warm it in your hands and distribute through the hair starting from the back first and working it through to the front so that by the time you reach the front of your hair there will be less product on your hands. It’s a common mistake to overload the front of your hair with product but remember you will naturally touch the front of your hair throughout the day and it’s where the sweat and oils from your face will be transferred. Keep the product application light and you should look perfectly styled rather than perfectly slick by the end of the day.

Crafted with our belief in the long lasting integrity and health of your hair we use a complex balance of natural ingredients. We are also proud to complement these with our choice of high performance scientific compounds to achieve the optimum level of results. We never test on animals or use any animal derived ingredients so all our products are suitable for vegans. Free from parabens, sulfates, triclosan and MIT.

• Avocado Oil • Broad Band Filter • Grapeseed and Sunflower Oils • Green Tea Extract • Laboratory Created Polymer M • Neutrally charged Fixative

Click here for more more information about our ingredients

Aqua (Water), Stearic Acid, VP/VA Copolymer, Cetyl Alcohol, Paraffinum Liquidum (Mineral Oil), Parfum (Fragrance), Butyrospermum Parkii (Shea) Butter, Ceteareth-20, Glycerin, Glycol Stearate, Helianthus Annuus (Sunflower) Seed Oil, Stearyl Alcohol, Vitis Vinifera (Grape) Seed Oil, Cyclopentasiloxane, Phenoxyethanol, Bis-Diglyceryl Polyacyladipate-2, Persea Gratissima (Avocado) Oil, Sodium Stearoyl Glutamate, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Potassium Sorbate, Benzophenone-4, Disodium EDTA, Xanthan Gum, Butylene Glycol, Ethylhexylglycerin, Linalool, Dimethiconol, Limonene, Hexyl Cinnamal, Citronellol, Camellia Sinensis Leaf Extract, Coumarin, Sodium Hydroxide, Maris Sal (Sea Salt).