Løre Originals Story
Formulated with our belief in providing a simplified, unisex range of products that provide long lasting integrity and health for every hair type, no matter what your gender. Created by the international team behind Taylor Taylor London our capsule collection harnesses the collective knowledge of acclaimed stylists, clients, British chemists and perfumers and is suitable for all hair types. Our 6 multi-use formulas are designed to streamline your everyday haircare routine and offer a modern, contemporary range to make “his and hers” products a thing of the past. Deliberately minimal each product will give multiple results depending on how they are used. From our everyday Cleanse + Purify which brilliantly exfoliates, cleanses and nourishes all hair types to our Define + Finish cream which intelligently styles both straight and curly hair, each formula has a unique versatility.
Working with the natural movement and structure of your hair and scalp Løre products will create modern, effortless layers of styling and care which are all captured within our signature fragrance of cedarwood, oris root and vetivert. Løre is manufactured exclusively in the UK and contains primarily natural, plant based ingredients that are complemented by the latest scientific compounds to achieve the optimum level of results. They are suitable for vegans, not tested on animals and free from parabens, sulfates, triclosan and MIT.